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D. Marketing
D1. Doel en organisatie van marketingactiviteiten (SE-stof)
Marketinganalyse en klantwaardepropositie
D2. Marketingbeleid
2. Vormen van marketing
3. Vijfkrachtenmodel
D3. Marketing vanuit het perspectief van de consument en de samenleving (SE-stof)
De rol van marketing in de samenleving
Psychologische effecten en ethische analyse
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